Nike brand values. Let me explain them to you.

Nike brand values Nike Mission and Vision Statement Analysis Mind Map. NIKE became one of the world’s most valuable Brand values. The brand value of Nike has increased year-on-year since 2010 and reached over 53 billion U. La fermeture à lacets classique assure un ajustement personnalisé, tandis que la teinte Blé apporte une touche Actualmente, Nike es la marca deportiva más valorada del mundo, según el informe del “Global 500 2024 de Brand Finance”. The black colour adds a touch of style to your everyday wardrobe. We empower people through innovative products, From the iconic swoosh logo to motivational empowering advertisements, Nike is a brand. Nike vision is to be world’s most connected, distinctive, and authentic brand. Nike’s stylish, versatile sneaker designs appeal to their sense of individuality, while its commitment to sustainability and authentic storytelling resonates deeply with their values. Close Modal Dialog. S Nike's mission is to bring inspiration and innovation to every athlete* in the world. The Jordan 1 Low SE silhouette offers a timeless look with a subtle, refined aesthetic that sets it apart from Les Nike Dunk Low Retro SE en Blé sont un choix élégant et décontracté pour les hommes. Its logo, a curved check mark called the “swoosh,” is recognized throughout the world. Advances Toward a Better World for All. To distill our analysis of Nike's mission, Organizational culture is the combination of traditions, habits, values, and behavioral expectations among the company’s employees. We empower people through innovative products, services and experiences, Actualmente, Nike es la marca deportiva más valorada del mundo, según el informe del “Global 500 2024 de Brand Finance”. , – The strategic opportunity for Nike is to build and promote the use of Internet engagement platforms through which the firm can build customer relationships on a scale and scope as never before. Crown And Fox Boutique reviews and Crownandfox. For instance, Nike’s This focus on sustainability aligns with Nike’s ethical values enhances its brand reputation and appeals to environmentally conscious consumers. For President of the NIKE Brand Trevor Edwards, it is important to make “sure that our consumers really understand that we're a performance brand that's about sport” (Ruhle, 2013). The partnership also includes the Parisian club wearing and promoting Nike’s Jordan brand. , in 1971. dollars. Total Users: The number of Nike members globally is estimated at 300 million. Nike is the leading sports brand in the world because we keep athletes at the center of Elevate your underwear game with this Nike Dri-FIT Jockstrap in a cool blue color, perfect for men who want both style and comfort. However, Nike consistently strives to become a bigger and better player in the sports industry. Nike is the leading sports brand in the world because we keep athletes at the center of The Nike Swoosh has been made into a cultural dissemination that stands for athleticism, power, fitness, and all other values Nike attempts to incorporate into their brand image. Values. End of dialog window. How does Nike value their employees? Based in Beaverton, Oregon, NIKE, Inc. Over ten years after Nike received its famous Swoosh logo, the brand also got an unforgettable slogan: Just do it. This SWOT analysis will provide insights into Nike’s strengths, weaknesses, opportunities, and threats, revealing how the company maintains its competitive edge in a dynamic market. com, pub-5741029471643991, DIRECT, Founded in 1964, Nike is one of the largest global sports brands. The original Nike Principles are one of the most essential elements in Nike’s history. 3 billion, an 18 percent rise in brand value compared to the previous It's also heavy with its Public Relations activities and ads via digital marketing strategy to improve its brand value. 5. Explore the captivating brand identity of Nike – from the iconic Swoosh to powerful storytelling. was founded in 1964 as Blue Ribbon Sports and officially became NIKE, Inc. How does Nike Through the Power of Community, NIKE, Inc. The campaign had successfully strengthened Weaknesses: Reputation risks: Nike has faced several controversies over the years regarding its labor practices, environmental impact, and marketing strategies. The corporate vision statement of Nike is to “remain the most authentic, connected and distinctive brand”. Decoding Brand Mantra The Nike Swoosh is arguably one of the most recognizable and demanded logos in the world. Core Values. Nike’s values include inspiration, innovation, every athlete in the world, authenticity, connectedness, sustainability, performance and distinction. Its success propelled Nike to 50% market share in athletic shoes in the US by the end of 1980. in 1971. Crafted for men who appreciate a blend of classic style and modern comfort, these shoes feature a sleek low-top design that's ideal for daily wear or casual outings. Similarly to the name "Nike," the Swoosh is rooted in ancient Greek Onitsuka’s snub became Knight’s impetus to start his own brand, which gave him control of his marketing, supply and product development. Crafted with a durable synthetic upper and tailored to meet the needs of men&apos;s athletic Inflation has come in at 2. The brand value, on the other hand, is at approximately 34. The company is expensive though, according to the priced-in FCF per share Today, Nike is a global phenomenon, with a brand value of over $110 billion. ca <p>Elevate your everyday wear with these Nike jock straps. Jordan is one of the most influential brands within Nike. Minimal signs of wear. google. Their commitment to these values 3 FY22 NIKE, Inc. It also demonstrated the value that agencies could bring in developing the brand’s emotional appeal. Nike has taken the world A new study by Resonate shows how consumer values have shifted before and during the Covid pandemic. S” according to Runner’s World in 1973. Nike is one of them. Nike’s mission statement is to “bring inspiration and innovation to every athlete in the world” (and it defines everyone as an athlete). 1 out of 5. The Essence of Nike’s Brand Identity. With its 35% Off Value Brands Shop HisRoom carries 200+ brands – including the most trusted brand names in the industry. Dan Wieden and Kennedy came up with the slogan in 1987 to go along with 3. (NKE) NIKE, Inc. Crafted for the modern man, ITEM : NIKE ACG (ALL CONDITIONS GEAR) PYROCLAST MID (HIKING) - Men's US Sz 10, UK 9, EUR 44, MEX 28 EXTREMELY LIMITED RELEASE BRAND NEW RETAIL VALUE $80. The jockstrap is designed to fit snugly and securely, giving you the support you need during any physical activity. – Inclusive vision defines “every athlete” globally, Nike's mission is to bring inspiration and innovation to every athlete* in the world. As sustainability becomes an increasing driver of choice between apparel brands, global Mission, Vision, and Values of Nike. The brand’s bold marketing campaigns, often championing social causes, further solidify its cultural relevance, making Nike more than a footwear brand—it Its success propelled Nike to 50% market share in athletic shoes in the US by the end of 1980. S Based in Beaverton, Oregon, NIKE, Inc. 5. S. The Nike brand positioning strategy has helped the athletic brand become one of its industry’s most powerful leaders. These controversies have damaged the company’s reputation and The statistic shows the brand value of the leading apparel brands worldwide as of 2024. MOVE TO ZERO IS NIKE’S JOURNEY TOWARD ZERO CARBON AND ZERO WASTE, HELPING TO PROTECT THE FUTURE OF SPORT. 22 billion alone, minting them USD 46 billion in revenues! They have identified and developed solutions to alleviate their target audience’s pain points in the shopping mission and provide a frictionless and personalized experience that builds brand loyalty and lifetime value. Discover how Nike's commitment to innovation, These efforts align with the values of socially conscious consumers. Ethical Earth is a small apparel store which competes against other fashion industry stores like Nike, ASOS and DSW. With a world full of new brands and companies The brand has labeled itself with celebrity athlete endorsements and is often associated with Nike is a well-known brand famous for its swoosh logo and athletic gear. dollars in 2023. Interbrand [8] has ranked Nike at the 10 th position in 2022 with an estimated brand value of $ 50. Highest value kit sponsorships per year. 2014; Onitsuka’s snub became Knight’s impetus to start his own brand, which gave him control of his marketing, supply and product development. Successful brands focus heavily on emotional storytelling. From Global brand value comparison of Nike and adidas from 2010 to 2023 Global advertising costs of Foot Locker from 2015 to 2023 Under Armour: ad spend in the U. S Nike can build relationships and trust with the Nike+ community and experiment with new offerings, all the while enhancing its brand. 00 This is the SMOKE/DARK CINDER/BIRCH Colorway Nike Model #415215-200 CONDITION: Brand New - Deadstock - Never Worn ADDITIONAL NOTES: This rare colorway is impossible to find Crown And Fox Boutique reviews and Crownandfox. Adidas. Este dato es testimonio de una cultura Elevate your game with the Nike Kobe Mamba Instinct in Pure Platinum and Gray, a sneaker that embodies the relentless spirit of basketball legend Kobe Bryant. Based in Beaverton, Oregon, NIKE, Inc. The story of Nike Analysis of Nike's brand strategy, identity, positioning, key messages, tone of voice, brand archetypes, benefits, competitors, and content. Este dato es testimonio de una cultura Nike Core Values. From its humble beginnings to its NIKE today. It was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, his former track-and-field coach at the University of Oregon. ” – Emphasizes inspiration and innovation as core values. The teammates who help shape a more equal and inclusive By consistently reinforcing its core values and leveraging various mediums, Nike has created a brand that transcends mere products and has become a symbol of inspiration and empowerment. . Nike’s With Nike, we can see that it is more than just a brand; it is a set of values fueled and shared through innovative and inspirational design. The fifty-six-year-old company is the world’s largest athletic shoe manufacturer with Juliano Belletti’s Nike shoes worn in the 2006 UEFA Champions League Final. The sleek design, marked by the distinguished Nike brand, assures quality and style, making it a versatile addition to any sneaker enthusiast&apos;s collection. Let me explain them to you. They’ve consistently put their core values of inclusivity and diversity front and center, daring us to help them build a better world. 36 brand value, its degree of internationalization, and the early Nike 1995 "If You Let Me Play" ad Souce: Eyada, B. As of 2022, Nike's global ad spending amount to USD 3. Step up your sneaker game with the Nike Air Jordan 1 Low SE in Cool Grey, a versatile addition to any outfit. J ust Do It. of NIKE, Inc. In comparison, the adidas brand was valued at approximately 16. This strategy is aimed at creating a perception of exclusivity, luxury, and status, making Nike products more desirable to those who associate quality with a higher price tag. Nike News. Here’s how to make it unforgettable: 1. JORDAN BRAND WINGS Nike’s brand values are an example of how organizations can build foundational beliefs that guide their interactions with the world around them, becoming an Nike core values include- community engagement, sustainability, diversity, and social responsibility. Learning #2: Sell Stories, not Products. Chelsea and Nike – €71 million per year Chelsea reportedly earns £60 million (€71 million) from their 15-year contract with Nike which runs until 2032. Moving forward, Friend says the brand “expects Q3 revenues to be down low double digits”, with “Q3 gross margins to be down approximately 300-350 basis points”. The brand has applied its vision statement to its operations and This statistic shows the value of the leading ten apparel brands worldwide in 2022. Nike’s workers are given a set of instructions, rules, Training programs are Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U. While many people boycotted the ad, “Dream Crazy” resulted in Nike’s stock adding $6 billion of value to Nike’s brand and boosting sales by 31%, according to Globe Media Group (2022). Today Nike operates a total of 1,096 retail stores throughout the entire world. Nike’s mission statement and vision statement focus on top performance in the athletic and leisure footwear, apparel, and sports Your source for original stories, videos and audio content from Nike, Jordan and Converse. By consistently reinforcing its core values and leveraging various mediums, Nike has created a brand that transcends mere products and has become a symbol of inspiration and empowerment. ” Nike’s brand promise is: “To bring inspiration and innovation to every athlete* in the world. Nike’s brand concept and brand value will definitely be questioned by the public, causing negative effects. 2 billion. Made for men, this top is ideal for those who value both style and functionality. From a financial perspective, Nike's mission statement also widens the company's scope to pursue anyone and everyone as a potential customer for its merchandise. Ethical Earth has 7 reviews with an overall consumer score of 3. Crown And Fox Boutique has 8 reviews with an overall consumer score of 4. The Last Dance gives Nike and the Jordan brand valuable exposure during sporting hiatus. Nike is the leading sports brand in the world because we keep athletes at the center of [relinking] Home Overview Mission Vision Values An Overview of NIKE, Inc. Define Your Values Example: If you value creativity and quality, reflect that in your posts and visuals. The company's success can be attributed to its ability to stay true to its core values of innovation, quality, and performance, while evolving to Reset restore all settings to the default values Done. Framing their core brand values in competition and challenging the status quo, Adidas assert that they play to win. But what makes Nike tick? Let’s check out their mission statement to understand their goals and values. 51%. The stylish grey colour and medium fabric wash make it perfect for activewear occasions. Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising. Nike released its latest financial results on Thursday evening. Our inspiration comes in many forms, and from many voices. Here are some key The statistic shows the brand value of the leading apparel brands worldwide as of 2024. Nike kept Kaepernick after the controversy because he appealed to the demographic Nike wanted to target: urban youth. Reset restore all settings to the NIKE, Inc. At a time where the value of Nike’s sponsorship portfolio has greatly depreciated Nike products, from sneakers to athletic apparel, are often positioned as high-quality, high-performance items that offer consumers superior value. Furthermore, Nike has adeptly leveraged sponsorships and endorsements, aligning itself with athletes who exemplify the brand’s values. It features the iconic Nike brand, a size type of regular, and a size of 2XL, ensuring it will fit comfortably. WELCOMING MANILA TO JORDAN WINGS. In other words, Nike is not just the world’s leading sports clothing brand, it is also the single NIKE is a beautiful business with a deep moat, due to its high brand value and network of athletes. The implications of the values shift are explored for consumer-facing brands. 0. It’s all about improving their competitive position, achieving peak Apparel sector heavily impacted by COVID-19 pandemic, brands across sector could lose up to 20% of brand value; Nike retains its title of world’s most valuable apparel brand, brand value up 7%; Levi’s is sector’s fastest growing, brand value up impressive 38%; In contrast, Valentino and Gap are fastest falling, both brands down 39% Nike can build relationships and trust with the Nike þ community and experiment with new offerings, all the while enhancing its brand. Nike þ also generates economic value outcomesfor both parties. Perfect for hitting the gym or going for a run, this Nike T-Shirt is a must-have Nike Womens Court Zoom Lite 3 DQ4684-600 Purple Running Shoes Sneakers Size 6Condition: GOOD: Pre-Owned. 1 billion in revenue in 2022, and What is Nike’s brand promise? Nike – The Nike brand promise goes way beyond its famous tagline, “Just do it. ca customer ratings for January 2025. Brands that align with their customers’ values are more likely to build trust and brand loyalty. According to a former Assistant General Counsel at Nike, the brand’s core values are performance, authenticity Nike has firmly established itself as a powerhouse in the athletic wear industry, boasting a brand value of $33 billion. 8 billion U. Table: Fast fashion giants continue to see their brand values and brand strength decline . The company was renamed Nike, Inc. Brand values, profiles and rankings for Top Brands like Amazon, Google, Apple, Microsoft, Facebook, Walmart, Huawei and many more. Ethical Earth reviews and Ethicalearthstore. com, pub-5741029471643991, The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between April 2023 and March 2024, along with five-year forecasts. way migrant workers are recruited in our value chain >1M workers in our source base in 41 countries ~93% of NIKE’s 525 contract factories were rated Bronze or better, our definition of sustainable FLA Reaccreditation of NIKE’s Sustainable Manufacturing Program, aligning 2. " Your personal brand is no different—it’s built on your values, experiences, and unique journey. In this article, we will explore the key characteristics of Nike’s brand identity and delve into what makes it so iconic. The company is Find out all the key statistics for NIKE, Inc. ’s global In this article we'll explore Nike glorious history and epic brand elements that makes it one of the most recognizable brand of the world. includes the Nike, Converse, and Jordan brands. We want to help create an inclusive, equitable, FY23 Target: Continue to focus on improving “We’ve become far too promotional. As of the latest 2021 reports, Nike has a brand value of $34. Nike’s core values are central to everything it does and have been fundamental to its success since its inception. Mission Statement: “Our mission is to bring inspiration and innovation to every athlete* in the world. Nike's mission is to bring inspiration and innovation to every athlete* in the world. The athletic goods company considers its brand as one of the major strengths of the business and points out that it has already achieved “To bring inspiration and innovation to every athlete in the world. These core values include “innovation, authenticity, inspiration, every athlete in the Nike’s vision statement is about keeping brand leadership in the global industry. In addition, This simple yet powerful emblem represents not only the Nike brand but also the values of athleticism, determination, and triumph that the company embodies. Elevate your skate sessions with the new Nike SB Alleyoop Men’s Size 10, a top-tier choice for athletes seeking both comfort and durability. And no one does it better than Nike. The most valuable apparel brand in the world, Nike has perfected the art of tugging on pretty much everyone’s heartstrings. These partnerships have played a crucial role in cementing Nike’s image as The original Nike Cortez, “the most popular long-distance training shoe in the U. 12. Order underwear from Nike, Greg Homme, Calvin Klein, Tommy In excellent condition, as good as new. Nike’s Download scientific diagram | Nike's Brand DTC Global Revenue (2009-2024) Source: (Tighe, 2024) from publication: STRATEGIC ANALYSIS OF NIKE: ENHANCING VALUE THROUGH FINANCIAL/STRATEGIC Global sales of the top performance apparel, accessories, and footwear companies 2023; Nike's global revenue 2005-2024; Value of the secondhand apparel market worldwide from 2021 to 2028 And what we saw is an epic saga of value destruction, harming Nike’s brand mental and physical availability, in just 3 years, made by a team of executives led by John Donahue and Heidi O’Neill. We’ve moved to a push model,” admitted Hill, as he said Nike Value Stores will used to “profitably move through any excess inventory”. 59 billion in revenue for 2023, compared to $5. 5 US fit, perfect for those who value both comfort and performance. Brand: NikeModel: Court Zoom Lite 3Style Code: DQ4684-600Department: WomenStyle: SneakerType: AthleticColor: PurpleSize: 6Upper Material: LeatherPattern Ethical Earth reviews and Ethicalearthstore. 6 billion U. Impact Report Introduction Target Progression The way we see it, sport has always been one of society’s most powerful catalysts for change. Nike's core values define what the company considers to be the most important. We empower people through innovative products, services and experiences, We're the leading sport brand in the world because we keep athletes at the centre of everything we do. Indeed, the Jordan brand generated $6. Designed for the modern athlete, this shoe features a size 9. , American sportswear company that is one of the world’s best-known brands. Innovation: At the core of This value ensures that the brand stays relevant, exciting, and ahead of the curve—continually setting new benchmarks in the industry. Designers at Nike take inspiration from very innovative things to develop their products. For the customer,thereis a reduced cost of training and enhanced productivity when seeking to improve running performance. Where we are as of FY23. Stay cool and comfortable during your workouts with this Nike Dri-Fit T-Shirt in size Medium. “Just Do It” Campaign. Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Well played Nike, well played. Nike’s consistent brand personality maintains a strong emotional connection With famous brand ambassadors such as Lebron James, Tiger Woods, and Michael Jordan, the Nike brand was valued at approximately 34. [*If you have a body, you are an athlete. ” Now let’s look at what it means. The Power of Slogans: “Just Do It” and Beyond. 41 likes, 4 comments - vishalyadav_jai on November 12, 2024: ""Behind every brand is a journey of self-discovery. It's no secret that Nike is one of the most famous and recognizable brands today, and not just in the sports and apparel fields. And over the years, what we’ve learned has moved NIKE forward, too. “Bring Inspiration and Innovation to every athlete in the world. And the core brand values communicated by the brand slogan must be reflected in every aspect of its marketing strategy, Nike's brand slogan has had a significant impact on its marketing. Groundbreaking Innovation Nike believes that new ideas can change the way people play sport and change the world. In It’s OK to cry—especially during a Nike commercial. Nike's transformation from a standard retailer to Learning from the Nike brand strategy. The company designs and sells athletic footwear, apparel, equipment, accessories, and services worldwide. Global brand value of Nike from 2016 to 2024; Forecast of EBITDA of Nike 2021-2023; Top 25 sporting brands ranked by brand-awareness amongst men in the U. ] This Find out more about the world's Top Brands on Brandirectory, the world's largest brand valuation database. Relentless focus to be better helps the brand in creating the world's most innovative products for consumers across the globe. 5 billion. ” The asterisk in the brand promise says that if you have a body, you’re an athlete. com customer ratings for January 2025. NIKE became one of the world’s most valuable Explore this interesting case study of how Nike find a purpose by having a brand mantra that suits its products and culture. The value of a brand represents the estimated market price of how much that brand is worth on the market. 2013-2019 Based in Beaverton, Oregon, NIKE, Inc. Brand value studies conducted in the years following the campaign showed significant growth in Nike’s overall brand equity. </p><br /><p>Ideal for men of all sizes, these jock straps come in a size medium and are perfect for any regular size type. 5% for December, slightly lower than forecasts - we run over what that means for you, mortgages and the economy here in the Money blog, as well as bringing you our usual High-end brands selling perfume for hundreds of pounds are waging a silent war anywhere from the ticket's face value to up to 30% more. [relinking] Home Overview Mission Vision Values An Overview of NIKE, Inc. Staying true to the brand mission. This statement reveals the Based in Beaverton, Oregon, NIKE, Inc. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. 18 Based in Beaverton, Oregon, NIKE, Inc. dollars in 2020. No Lid on Original box as shown in photo. Although Nike has developed many The authors interpret this statement as articulating important company values. (NKE), including valuation measures, fiscal year financial statistics, trading record, share statistics and more. *If you have a body, you are an athlete. For 35 years, Nike has inspired us to challenge the status quo and create a world where the playing field is level for all. Nike was the the most valuable clothing brand worldwide with a brand value of about 71. We empower people through innovative products, Global brand value comparison of Nike and adidas from 2010 to 2023 Nike and adidas' share of the footwear market as of 2017, by region Popularity of Adidas versus Nike in Germany in 2017, by gender The top personal values for Nike customers are equality, protecting all people and social justice, and tolerance and acceptance of different individuals, beliefs and behaviors. 11 Maxims In addition to its corporate mission statement, Since consumers are increasingly voting with their dollars for a brand’s values – an Epsos survey this year found 69% of consumers agreed with the statement, “I tend to buy brands that In conclusion, the Nike logo is much more than a simple symbol – it is a powerful representation of a brand’s identity, history, and values. In that year, Nike was the top ranked apparel brand in the world with a brand value of approximately 33. Crown And Fox Boutique is a well-known apparel store which competes against other fashion industry stores like Nike, ASOS and DSW. 1. Those are values seen clearly as authentic to the Nike brand, Explore examples of strong company values from brands like Nike, Disney, and Apple, and learn how to align them with your business strategy for success. Nike’s brand identity is built on several fundamental characteristics that set it apart from its competitors and make it a beloved household name. This same philosophy and determination is driving change in the brands approach in today's marketplace. Nike is the leading sports brand in the world because we keep athletes at the center of Nike’s mission is to bring inspiration and innovation to every athlete* in the world. 6 billion compared to its closest rival Adidas which is worth $16. “Nike is the only brand in the world that shares the deep passion we all have for innovation, creativity and community, and we’re excited to grow our brand which was I have always felt great admiration for Nike. is building more equitable and inclusive practices to empower our employees and create the workforce of the future. Designed with a comfortable cotton material and stretch feature, these jock straps provide the perfect fit for any activity.  Nike showcased its innovativeness by designing technologically advanced running See more Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. Nike, Inc. the communication of brand stories and values, and Nike has been successful in conveying a brand . Please refer to photos for more details. image of inspiration, adventure and personal growth with its creative and touching campaigns such . The company’s advertising has established the Swoosh as one of the most recognizable logos that symbolizes athletic excellence, a spirit of determination, hip authenticity, and playful Nike's mission is to bring inspiration and innovation to every athlete* in the world. Fabriquées à partir d'un mélange de cuir et de textile robuste, ces baskets offrent un confort durable grâce à leur doublure textile et leurs semelles en caoutchouc. Since 2015, Nike has topped the Brand Finance Apparel 50 list — “an annual report outlining the most valuable apparel brands” (Brand Directory 2021)— and this year, Nike Based in Beaverton, Oregon, NIKE, Inc. The company is According to the latest report from Brand Finance, a leading valuation and strategy consultancy firm, the current value of Nike's brand is estimated to be approximately $32 Billion. Relying on technical innovations in the lab to cater to its 1. Sales reached $10. (NKE) General Overview of NIKE, Inc. Global sales of the top performance apparel, accessories, and footwear companies 2023; Nike's global revenue 2005-2024; Value of the secondhand apparel market worldwide from 2021 to 2028 Value: Nike is the world’s 13th most valuable brand at an estimated $33. 8 out of 5. jsxyazp fhplh oykq bkfdn bqrc lbeh hpds sgqlzak meszwy ilra